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The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation by Gordon R. Foxall

The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation

by Gordon R. Foxall


ISBN 13: 9783030861087

Format: Paperback (399 pages)
Publisher: Palgrave Macmillan
Published: 13 Nov 2022

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New : $131.77  
New : $131.77